The Death of Design...

Oh Yeah. Things are tight all over. When the economy of any situation takes a down turn, flowers and decor are always the first itme on the chopping block. apparently beauty is expendable.

Floral designers have a tough job anyways. People either assume flowers cost nothing to grow and therfore should be free and all designers do is copy a picture out of a book and only derserve to be paid in magic beans and 6" subs from Subway.

Not every person who works in a flower shop is a designer. much like David Bromstad is actually a shopper and not a designer.

Let me define what a designer is.. A designer is inspired by others he doesn't copy them. a designer takes something ordinary and thinks what different way to use this can I come up with...?

Inspiration comes from many different sources. Nature, Art, Color, Texture, a billboard, a seashell, cracked cement and the sunglasses worn by a punk Japanese girl on the #3 bus.

It's what the designer does with that inspiration that makes him a designer.


So much of my job is to take guidelines from people who have seen one too many FTD catalogs and try to create something original, fresh and beautiful.

One woman doesnt like sunflowers, one guy doesnt like orchids, one only likes tropical flowers one lady only wants only white flowers that dont have a fragrance and they need to be kept low, small and unobtrusive.

One customer doesnt want fresh flowers at all because they "just die anyways". OY VEY.

I have always thought that one of the best parts of flowers is the memory. Everyone remembers the first time they've received flowers from someone special. Ask any woman and she can tell you what flowers she carried when she got married. When you look at photos of any wedding, is the rubber chicken dinner prominent? OH HELL NO...

We need a little brightspot. Maybe a lil vase filled with yellow Gerbera or a bowl crammed with orange roses.

And buy them from a florist and not the grocery store. After all , even though your mechanic sells ground beef and quartered chickens, doesnt mean you should buy them there.